An Introduction to Solar for Energy Brokers [Webinar on Demand]

Commercial solar power is booming, with thousands of businesses now turning to solar to slash energy bills, lock in price certainty, and meet Net Zero targets and other ESG commitments.  

Right now, only 10% of UK commercial roofs currently have solar, yet the potential capacity is over 120 GW. With energy prices soaring, planning regulations relaxed, and the UK government targeting 50 GW of solar by 2030, we’re at a tipping point. 

If you’re an energy broker working with UK businesses, Solar presents a huge opportunity. 

Starting now can help you – and your customers – get ahead of the competition. And our Introduction to Solar PV webinar equips you with all the information you need to start selling. 

About the webinar

This webinar was recorded live on 24th June 2025 and is now available to watch on demand. 

It isn’t a technical deep dive, it’s a fast-track commercial guide to help brokers understand how to integrate solar PV into their energy services and start generating new revenue. Plus, we show you how to break down the numbers and identify which customers solar is most likely a good fit, and answer some common FAQs

Whether you’ve never touched solar before, or you’re solar-curious but unsure where to begin, this is your chance to get ahead of the curve. 

• The Solar market and opportunities it presents to Brokers  
• Recent advances in panel efficiency, battery storage, and smart grid integration 
• What businesses need to know about site assessments, installation, and ongoing maintenance  
• Government grants, tax benefits, and compliance requirements in the UK  
• Cost savings, payback periods, and return on investment for businesses adopting solar PV 
• Financing models that enable businesses to adopt solar without upfront capital investment through Power Purchase Agreements (PPAs) & Leasing option 

Watch the webinar on demand

Key takeaways [+ timestamps]

• [03:15] The UK solar market has significant growth potential, with a target of over 40 GW by 2030 

• [04:12] Businesses can cut energy bills by 30-70% using rooftop solar, with payback periods of 3-7 years 

• [04:43] Solar technology has improved, offering long-term warranties and advancements in efficiency 

• [05:41] Solar energy is prioritised for on-site use, with surplus exported to the grid or stored using battery systems 

• [07:07] Key installation considerations include site surveys, grid connection, and system design to optimise energy production 

• [10:02] Solar panel placement can be flexible beyond traditional south-facing roofs, benefiting commercial properties 

• [12:24] Microinverters can mitigate shading issues, allowing panels to perform independently 

• [12:58] Most systems under 1MW can now be installed under permitted development, simplifying the process 

• [13:10] Grid connection applications are necessary for commercial systems over 11 kW, typically taking 4-12 weeks 

• [14:44] Long-term access for maintenance is critical for ongoing performance and compliance with regulations 

• [16:25] Solar installations can yield over 20% ROI and significant bill savings, with various funding options available 

• [18:31] Power Purchase Agreements (PPAs) offer zero upfront costs and fixed electricity rates, attracting clients hesitant to invest 

• [20:45] Brokers can earn substantial commissions through PPAs, including upfront fees and ongoing revenue shares 

• [22:26] Solar investments contribute to sustainability goals and stakeholder trust, aligning with net zero targets 

• [24:16] Different funding options like PPA, asset finance, and capex help reduce market barriers for solar adoption 

• [25:13] Limited government grants currently available, but potential funding opportunities might arise as net zero targets approach 

• [26:07] Larger solar installations (150kW+) offer more attractive PPA rates, encouraging clients to pursue bigger systems 

• [28:28] Export contracts for solar generation are typically initiated by the client with their energy supplier for SEG rates 

• [30:07] Clients generating low energy should prioritise SEG, as it may not be economical to sell back to the grid due to costs 

• [31:01] Sites under 1MW may not require planning permission unless in conservation areas, while connection approval processes vary 

• [32:25] Targeting high energy users in sectors like manufacturing, logistics, and agriculture may yield better ROI for solar installations 

• [34:28] Brokers can choose their level of involvement in the sales process, from hands-on engagement to complete handover to service providers 

• [35:25] Accurate solar system pricing requires location data and half-hourly consumption data for thorough cost analysis 

• [37:04] Return on investment for solar installations varies based on project complexity and site conditions, with payback periods ranging significantly 

• [38:42] Education is key to increasing interest in solar; awareness of funding options can help make solar more accessible for clients 

Selling Commercial Solar PV Installation Projects

As a Broker, Commercial Solar offers long-term revenue incentives for little upfront effort. As with all energy services, working with OnlineDIRECT means you can leave as much of the customer education and project handholding to our in-house experts and delivery partners – everything can be handled for you, from start to finish. 

Commercial Solar Installation project timescales

A typical commercial solar project takes about 4-6 months to complete, but the majority of that is the actual installation part of the project. 

• Desktop site survey, design & costed proposal 
• Our delivery partner may call the customer to ensure they fully understand the options and their requirements 
• A no obligation site survey takes place 
• Once approved, application is made for a grid connection  
• A date is set and installation commences 

Once installed, the customer immediately starts to benefit from the power they generate and/or sell back to the grid and has the option to add a maintenance plan. As broker, you receive your commission for the installation part of the project, and begin to receive any residual payments that are due. 

Getting started 

If you’re already working with OnlineDIRECT, you can get started by requesting, completing and returning our ‘Solar Request Form’ from our Energy Services team. 

 If you’re new to OnlineDIRECT, you can find out more about brokering with us and apply to join our network here.